Hello both,
Here's what we'd change this quarter, and one thing we'd rather test first. Every figure below comes from your own sales history. The reasons are ours, so argue with them.
Three changes we'd make now
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Store 184 · Naperville+$3,400 a month, estimated
Raise seven core items by $0.30 to $0.50.
This store has changed prices often enough for us to see how its customers react, and they barely do. We're 87% confident.
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Store 147 · Peoria+$1,200 a month, estimated
Raise two underpriced combos by $0.40.
Both combos sell for less than the items inside them, and combo customers here don't react much to price. 84% confident.
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Store 112 · RockfordCost watch
Chicken is up 9% and your invoices haven't caught up yet.
In about four weeks, four items drop below their margin floor. Price options are ready under your rules. Nothing moves until you say so.
One we'd test first
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Store 201 · Joliet+$1,900 a month, estimated
Separate delivery prices on 12 items.
Counter prices were copied onto the delivery menu, so the platform fee eats the margin on every order. We're 71% confident, under the 78% we need to recommend, so this runs for four weeks at this store against six similar ones. The low end of the range is below zero. That's exactly why it's a test.
