Pricing software for restaurant chains
We price your menu, store by store, for your long-term goals.
Your stores don't all serve the same guests, and delivery doesn't cost what the counter does. Pretaris is a pricing dashboard that works out the right price for each location and each channel, follows your goals and your rules, and shows you which changes actually paid off. Built for chains of 20 to 200 locations.
Start by seeing the dashboard in 30 minutes. If it fits, we pilot it free on a few of your stores.
How prices get set today
Most chains price forty stores as if they were one.
It isn't for lack of caring. Pricing each store on its own takes a pricing team, years of data and models that most groups your size can't justify building. So pricing comes down to a few shortcuts.
Quick to set, blind to the store
- Food cost times a markup. It tells you what an item costs you, not what your guests will pay for it.
- Matching the place across the street. Their costs, their rent and their guests are not yours.
- A few price tiers. Forty stores squeezed into three or four buckets.
Where the money really is
- The store where a small rise goes unnoticed, and margin is left on the table.
- The store where that same rise quietly sends regulars somewhere else.
- The delivery menu where the app's fee eats the margin on every order.
- The guests who stop coming, which never shows up in this month's numbers.
The biggest chains solved this years ago, with their own teams.
Pretaris brings that same store-by-store pricing to chains of 20 to 200 locations, as software.
What Pretaris does
One export in. Your own dashboard out.
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01
You send your sales history
The sales history your POS already holds. Nothing to install, nothing to run, no change to how your stores work.
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02
We work out the price for each store and channel
The dashed line is one price everywhere. The dots are what each location should charge, based on what your own guests actually pay and the goals you set.
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03
You get your own dashboard
In your browser, updated every week: the few changes worth making, what each should earn, and the measured result of the last ones.
Built around you
Your goals. Your limits. Your rules.
No two chains run on the same priorities. Before anything runs, you tell Pretaris what matters to you, and every recommendation follows it, store by store. Change your mind and the recommendations change with you.
- 01
Your goal
More profit, more sales or more visits, or your own mix of the three.
Margin 60 · Sales 25 · Visits 15 - 02
Your limits
How much you're willing to risk to get there. Pretaris never goes past it.
No more than 0.5% of visits - 03
Your rules
Price endings, step sizes, items that never move. Every recommendation follows them.
The kids' menu never changes
Not sure which goal is right? Try another one in your dashboard and compare before you commit. How goals work →
Prices have to work on a Friday night, not in a spreadsheet.
Try it
Move the price. Watch four stores disagree.
One burger, one chain, four stores. Drag the price and see what we'd do at each one. Pretaris never prices "the chain". It prices each store for the guests who actually walk in.
Drag the slider to see what changes.
Sample data. Store D doesn't have enough history yet to be sure, so it always gets a test first. In this example, your step-size rule is 8%.
How it works
How it works, in 5 simple steps.
01 You set the goal and the rules
More profit, more sales, or more repeat visits?
No menu can maximize all three at once, so before we run anything we work out the mix with you: which one comes first, and how much the other two weigh. Then we add your limits and your house rules. Every recommendation is scored against that mix, and none ever breaks your rules.
Margin
Choose margin when profit per store is what's under pressure: costs have gone up, the store count isn't growing, and the stores you already have need to earn more from the sales they already make.
- Raise prices where customers barely react.
- Fix delivery prices where fees eat the profit.
Sales
Choose sales when growth is the goal and total revenue is the number you're judged on, for example while opening new stores. Prices then work to bring more people in and make each order bigger, even if each one earns a little less.
- Sharpen the entry prices that bring people in.
- Price combos so the order gets bigger.
Visits
Choose visits when you're thinking in years: stores that live on regulars, where a price that drives a weekly customer away costs more than it earns. Prices then protect the items regulars order most and move slowly, with a set gap between changes.
- Protect the prices your regulars order every week.
- Move prices slowly, with a set gap between changes.
02 Your data, cleaned
We start with your exports, as they are.
POS history, delivery statements and cost sheets arrive in different formats, with gaps and duplicates. We turn them into one clean record per item, location and week. Messy is fine.
2026-03-04,BURGER SIG ,8.95,,ST-184,dinename matched04/03/26 | Signature Burger | 8,95 | store 184 | counterdate fixed04/03/26 | Signature Burger | 8,95 | store 184 | counterduplicate removedPLATFORM;2026-03-04;Sig. Burger;10.45;184;fee 29%fee separated2026-03-04,,8.95,,ST-184,name recoveredINV 03/26 · Beef patty 150g · 1.12/unit · Store 184cost added2026-03-04,FRIES LG,4.10,,ST-184,dinename matchedPLATFORM;2026-03-04;Fries large;4.90;184;fee 29%fee separated| Item | Location | Channel | Price | Cost | Week |
|---|---|---|---|---|---|
| Signature burger | 184 | Dine in | 8.95 | 3.41 | W10 |
| Signature burger | 184 | Delivery | 10.45 | 3.41 + 29% fee | W10 |
| Fries, large | 184 | Dine in | 4.10 | 0.82 | W10 |
| Fries, large | 184 | Delivery | 4.90 | 0.82 + 29% fee | W10 |
Duplicates removed. Names matched across systems. Costs added from the invoice. Fees split out by channel. We never connect to your systems: you choose what to upload.
Under the hood: our own six-layer model framework, working on your sales data together with outside market data, store by store and channel by channel. How it works stays with us. The evidence for every recommendation is always yours to see.
03 Your rules, enforced
Your pricing rules, enforced.
Every price change Pretaris proposes has to clear the rules we agree with you in the first week. Then one of three things happens.
Combo A +$1.20
Some of the rules, in plain words
Brand and franchise rules are added in the first week and enforced the same way →
04 Measured, every time
What happens when we recommend an experiment.
Click through the four stages.
Not sure enough to recommend.
Classic wings, +$0.30, at 6 stores. We're not sure enough yet to recommend it. So it becomes a test.
Designed before any price moves.
Six test stores are matched with six similar stores that keep their prices. We check first that the test is big enough to show a result.
- Test stores6
- Comparison stores6, matched on past sales
- Length4 weeks
- Big enough to show a resultYes
- Your rulesAll applied
The other stores never see the change.
For four weeks both groups are tracked on margin. Nobody touches the dial.
The number you judge us on.
The test stores ended about six points above the others. The result is recorded, claimed against delivered. Wins, losses and nulls all count.
Sample experiment: classic wings, +$0.30 Show the chartHide the chart
Margin, indexed to the four weeks before the change = 100
Sample data, not a client result. Matched tests need roughly eight locations or more. Below that we measure against your own history and say so.
05 It learns
It gets better with every result.
Every measured result goes back into Pretaris. Your next recommendations are better than your first because your own stores taught them.
- Every test is recorded. The change, the store, the result. Wins, losses and nulls alike.
- Your own stores teach it. Everything Pretaris learns about your chain comes from your measured results. Your data is never pooled with anyone else's unless you agree to it.
About
Why we started Pretaris
Pretaris is pricing software for restaurant groups without a pricing team of their own, built to price every location for the guests who actually walk in.
We're Alexander Hammond and Rodrigo Alves, business students at Washington University in St. Louis (Olin Business School) and IE University in Madrid.
During our time doing economic modeling and financial analysis at RCF Consulting, we got inspired to ask questions about how multi-location chains price items. We noticed something: two locations would charge the exact same price for an item, despite very different factors such as guest profile and delivery share.
So we built Pretaris: pricing set store by store, based on what guests actually pay, tailored to your long-term goals.
Latin · price · worth · value
Our name comes from the Latin word for price. It also means worth and value. What an item is worth is not what it costs to make. It's what it means to the customer ordering it. Finding that number, and proving it, is the job.
Get started
Try it on your own stores.
No long contract and nothing to install. Here's how most chains start with us:
- 1See the dashboard in 30 minutes.
A video call where we walk you through Pretaris on a sample chain and answer whatever you want to ask. Nothing to prepare.
- 2Pilot it on a few of your stores, free.
Under a signed NDA, you upload sales history for a handful of stores on a private page: ideally the last two to three years of POS sales, plus cost sheets and delivery statements if you have them. We set up your goals and rules, and you get real recommendations for those stores.
- 3Decide with results in hand.
We measure what the approved changes earned against similar stores. If you want to keep going, we agree on a monthly price per location together.
Start here
Book a walkthrough
Three fields. We reply within one business day to set a time, and it's a person who replies.
Curious what your stores would look like in Pretaris?
Book a 30-minute walkthrough. If it looks useful, we'll pilot it free on a few of your stores, under NDA, and only talk about price once you've seen the results. You'll hear back within a business day, from one of us.
Book a walkthrough →- Is this software or consulting?
- Software, with people behind it. Your team gets its own dashboard in the browser, with nothing to install. We set it up with you, go through the recommendations together, and walk you through any number you want to question.
- What happens to our data?
- It goes into its own encrypted space in Google Cloud, under NDA, with a key that opens nothing else. It's never pooled with other clients' data unless you agree to that in the contract.
- Does it change prices in our POS?
- No. You approve changes in the dashboard, and your team updates prices in your POS the way it does today.
- What does it cost?
- A monthly fee per location, with nothing to install. We only talk about price after a free pilot on your own stores, so you've seen what it does first.